The pandemic disrupted offline shopping, and many businesses were forced to go online. Easy access to technology democratized commerce. Online, is the new black, ladies and gents!
2020 meant a huge boost for online shopping worldwide. In the US, consumers spent $861.12 billion online with U.S. merchants, up an incredible 44.0% year over year. And remember that online travel shopping was down. This is huge!
And WordPress and WooCommerce are here to run the show, with a market share of over 25%.
This is why, in the current guide we’ll give you a helicopter-view on how to launch an online store using WooCommerce, but also how to grow it.
In this chapter you’ll learn how to set up your store using WordPress and WooCommerce. From store navigation, product page design, to shipping and payments, we’ve got your back.
In this chapter you’ll find out how to prepare your online store to sell more products, increase customer lifetime value, have returning customers. You’ll also receive a checklist of promotional strategies.
Privacy, GDPR, security: these issues must be treated seriously by every online store owner. We’ve got some tips and tools for you that will help you protect both your assets and your users’ privacy.
We’ll start by digging a bit into metrics and user behavior, then cover some must-have Google Analytics reports. We’ll end up with some best practices for conversion rate optimization.